The "2023 Xi 'an Qinling Eco-Tourism Season", co-sponsored by Xi 'an Culture and Tourism Bureau and Xi 'an Tourism Group, kicked off at Tianqiao Lake International Camping Site in Hu Yi District, Xi 'an on December 20.
According to reports, for different seasons in summer and autumn and different scenes along the route, the event released 39 themed activities in six categories of "Fun Qinling" in 2023 Qinling eco-tourism season in Xi 'an. Focusing on cool, research, leisure, culture and other characteristics, enrich the cultural tourism format and enrich the product supply. The activity lasts for five months from June to October, with the scenic spots along the Qinling Mountains as the core, driven by the deep integration of "ecological + cultural tourism", and centering on the three major markets of surrounding tour, research tour and parent-child tour, nine recommended routes for Qinling micro holiday are launched to lead tourists to experience the unique style of Qinling Mountains.
Xi 'an is rich in tourism resources. The Great Wild Goose Pagoda, Ming City Wall, Bell and drum Towers, Terracotta Warriors and other historic sites are well-known at home and abroad, attracting a large number of tourists every year. In recent years, with the increasing proportion of "micro vacation" and "light tourism" in people's vacation trips, urban people have expressed their "pastoral complex" through a short trip.
It is understood that through 15 "forest Senyi" piedmont scenic spot punch points, 7 "waging rural tour" rural integration punch points, 8 "shuttle history" perception of cultural punch points, 9 parent-child study tour punch points, 11 leisure punch points along the mountain... Expand the eco-tourism resources along the Qinling Mountains in Xi 'an, activate the local tour, near outing, micro tourism and micro holiday market, create a slow life in the city near mountains and water, improve the sense of gain and happiness of tourists, actively cultivate the Qinling humanistic eco-tourism resort circle, and build the cultural tourism IP of Xi 'an Qinling Mountains.
Since 2023, Xi 'an has been focusing on the goals of launching new products, expanding new formats, creating new scenes, doing fine new cultural creation, and doing new consumption, constantly improving the level of cultural tourism service, focusing on history and culture, micro-vacation, local tour, ecological tour, night economy, and actively creating "high appearance level", "literary style" and "immersive" cultural tourism projects. Open a new situation in the cultural tourism market with outstanding highlights of immersive experience, integration of multiple formats, and innovative development of digital enabling cultural tourism.
Xi 'an Culture and Tourism Bureau said that the 2023 Qinling eco-tourism season will deeply integrate eco-tourism resources along the Qinling Mountains in Xi 'an, carry out a series of cultural tourism marketing activities, release a series of boutique tourism routes, launch a series of cultural tourism policies to benefit the people, cultivate and create new consumption scenes, enrich and expand new tourism experiences, and continue to stimulate the vitality of cultural tourism consumption.
Post time: Jul-01-2023
